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Ahead of its December roll out, Hyundai Motor Wednesday announced the launch of its all-new global luxury brand – Genesis – that will deliver ‘human-centered’ luxury through a range of new models that feature the highest standards of performance, design and innovation.
“Created for a new generation of discerning consumers,” the company said in a statement that “Genesis will be a stand-alone brand that operates alongside the company’s popular Hyundai marque.”
Apparently capitalising on its success in the fast-growing global car market, Hyundai Motor said it will launch six new Genesis models by 2020 and will compete with the world’s most renowned luxury car brands.
According to the statement, the Genesis brand seeks to create a new definition of luxury, one that will provide a new platform for future mobility centered on people.
It added that by anticipating human needs at every touch point, Genesis models would embody four key aspects: Human-focused innovation, refined and balanced performance, athletic elegance in design and hassle-free customer experience.
Hyundai Motor Company Vice Chairman, Euisun Chung, said: “We have created this new Genesis brand with a complete focus on our customers who want smart ownership experiences that save time and effort, with practical innovations that enhance satisfaction. The Genesis brand will fulfill these expectations, becoming a market leader through our human-centered brand strategy.”
Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor, Woong Chul Yang, said, “The Genesis models will provide technological innovation, excellent driving performance and luxury to customers. Every Genesis model will be created with the needs of our customers in mind, so the resulting car will perfectly meet their needs without any unnecessary burden or excess.”
