..:: AUTO REPORT AFRICA ::..
Related Articles
Since it officially opened its doors as the new authorised dealer for Chevrolet and Isuzu vehicles in Ghana last November, MAC Ghana has continued to wax stronger in the country’s automotive sector.
Situated in Accra, the Ghanaian capital, MAC Ghana is geared to provide the Ghanaian market with the global Chevrolet and Isuzu products along with strong after sales and service support.
MAC Ghana is part of the Mansour Automotive Group founded in 1975 and to date has almost a hundred successful operations in Egypt, Iraq, Libya and Uganda. Under professional management and years of experience in automotive retail, the Group’s expansion into Ghana represents a promising new business venture for both Mansour and General Motors.
With increased focus on growing the GM footprint and share of the industry in Ghana, the business has been trading since July 2014 under the guidance of automotive retail veteran Dave Stotter, General Manager of MAC Ghana.
Stotter brings with him years of experience, having worked in automotive retail since 1993, with strong ties to General Motors.
Having previously been recognised as Sales Manager of the Year and with a number of Dealer of the Year titles under his belt, Stotter also boasts strong existing relationships with the Mansour Automotive Group, which led to him accepting the offer of starting the business in Ghana, where both business and people development form the base of his commitment to the industry.
Sales satisfaction throughout
The business is fully staffed by experienced professionals, each of whom plays a vital role in spearheading the Chevrolet and Isuzu brands to leading positions in the industry.
“With six sales executives taking care of fleet and retail sales, and tender procurement, our aim is to provide outstanding customer service whilst earning customers for life.” Continues Stotter, “Ongoing GM sales training will ensure MAC Ghana provide service in accordance with GM global sales standards.”
The Dealership offers a variety of products from the Chevrolet Spark small hatchback and Captiva sport utility vehicle (SUV) to the highly capable Isuzu pick-up. These vehicles are designed and built to meet strict regulations and market demands of the Ghanaian market.
“We have also partnered with various banks in Ghana in order to provide our retail customers with effective finance options, where we do the hard work to ensure the process is as pleasant for the customer as possible. An in-house finance solution is also available to fleet customers.”
Parts and service on demand
Following the same customer-centric business ethos, the MAC Ghana parts department also supports customer satisfaction with a comprehensive stockholding of parts to ensure the preparation of new vehicles and the servicing of existing vehicles is undertaken efficiently and effectively at all times. Where specialised parts are not necessarily readily available, air freight is utilised to minimise turnaround times as well.
Vehicle servicing is also undertaken with the greatest pride, with a fully-trained technical team on hand with the correct tooling and equipment to service Chevrolet and Isuzu vehicles according to strict global standards. As an added-value offering, a mobile service unit is available to provide proper vehicle servicing and maintenance to customers who are outside of the Accra and Tema municipal areas.
The MAC Ghana vision sets out for the business to be the leader in the marketing and distribution of Chevrolet and Isuzu vehicles in Ghana, supported by world-class customer service and aftersales support, to create long-lasting relationships which are geared towards longevity of vehicle ownership and customer retention – backed by a leading sales and service network which results in customers, employees, shareholders and business partners sharing in success.
“Our mission at a grass-roots level is to include equal opportunities for all employees and to realise the highest levels of integrity with our customers and shareholders alike. Through team work and continuous improvement, we will be able to grow our management strengths and ensure that in every facet of our business, the customer comes first,” explains Stotter.
“As it stands, MAC Ghana is fully equipped to serve customers throughout Ghana, and we have plans for expansion into other areas within reach for 2015,” Stotter said.
