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Foremost Ford dealership in Nigeria, Coscharis Motors, has reiterated its commitment to the Ford ideals, especially in the area of After-sales service delivery.
The company said as the foremost automobile dealer and representatives of Ford Motor Corporation in Nigeria, it will render to its customers across the country all the after-sales services they require in order to show its commitment to the promotion of the Ford brand.
Giving the promise in Lagos on Tuesday was the General Manager, Marketing and Corporate Services, Coscharis Group, Mr. Abiona Babarinde, while introducing the new Ford Protect campaign to the Nigerian market.
Speaking at the event, which also featured the launch of the 2016 models of the Ford Explorer, Ford Figo and Ford Ranger into the local market, Babarinde said: “To make our Ford brand affordable by our customers, Coscharis is equally extending the Ford Protect package (in replacement to the ESP – Extended Service Plan) on all Ford variants purchased in any of Coscharis Motors offices within the country.”
According to Babarinde, “The package offers free service for four years or 120,000 kilometres (whichever comes first) to its existing and prospective customers on all variants of the Ford brand purchased from any Coscharis Motors showrooms nation-wide. “
He added that “The Ford Protect is a package which allows the buyers of any Ford variant to own the vehicle for four years or drive it for 120,000 kilometres (whichever comes first) without worry as he need not spend a kobo to service the vehicle within the time frame.”
According to the Coscharis GM, “What this means is that for four years or 120,000 kilometres, Coscharis Motors will service the vehicle for the buyer free of charge,” adding “All the customer need do is to drive the vehicle to any Coscharis Motors service centre nationwide to get the vehicle serviced and drive away thereafter without paying a kobo.”
He listed other freebies to be enjoyed by customers during the 4-year/ 120,000 Ford Protect package period to include free oil change, free tyre rotation, free brake pads, free wiper blades,free belts and hoses as well as free shocks.”
Babarinde said the Ford Protect promo was expanded due to persistent requests from customers for the inclusion of more Ford variants in the list of qualified vehicles for the free package.
He explained further: “Initially, the programme started with the offering of free services on about six variants but has since grown to about 10 variants including Ford Ranger (pickup) which today Coscharis Motors is extending to all Ford variants.
“The Ford Protect only seeks the continued realization of the vision Henry Ford had over 100 years ago, which seeks to make automobile available and affordable to all mankind. We are sure of the quality of our products and of the fact that maintenance cost of the products is quite low – this is part of the messages we are communicating through the Ford Protect offer – maintenance cost is so low that we can even take it off you.
“Another reason for the offer is our desire to take over our customers’ worries about vehicle maintenance and free their minds so that they can focus more on the accomplishment of their primary objectives in business and leisure. Since the commencement of the Ford Protect promo, hundreds of customers, including corporate organizations and private individuals have benefitted from the free service and many more will benefit owing to this new extension.”
