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Angela Zepeda, chief marketing officer (CMO) of Hyundai Motor America, was selected to Forbes’ prestigious annual list of the World’s Most Influential CMOs.
Zepeda was one of 50 CMOs, and the only mass automobile brand CMO, to be recognized for her talent in shaping business, culture and society. This is the second time that Zepeda has been distinguished as one of Forbes’ World’s Most Influential CMOs. She was first selected in 2021.
The honor comes just three weeks after her recognition at the Choose Creativity Awards, where she was presented with the Intuitive Leadership Award. In April, Zepeda was also recognized on Forbes’ Entrepreneurial 50 CMO list.
“Being selected as one of the most influential CMOs’ in the world is a tremendous recognition of Angela’s passion for marketing our current products and future mobility solutions,” said José Muñoz, president and CEO, Hyundai Motor North America. “Angela’s commitment to creativity and innovation, and her desire to lead Hyundai Motor America to new heights is inspiring to all of us who are lucky enough to work beside her.”
Since assuming the CMO position in 2019, Zepeda and her Hyundai marketing team have helped transform the brand and build deeper connections with consumers.
In January, Hyundai launched the all-new marketing campaign for IONIQ 6.
At the New York Auto Show, Hyundai celebrated its official automotive partnership for Disney’s 100th anniversary with the IONIQ 5 Disney100 Platinum Concept.
Hyundai, in partnership with its multi-cultural agencies launched a series of all-new campaigns including Choose Yours for the African-American market, the first bilingual campaign focused on “The Miles that Unite Us” and its first Asian American campaign “My Love, My Son-in-Law” for the Tucson SUV.
Forbes’ annual CMO ranking is based on 30 digital and social channels analyzed by primary research partner Sprinklr, along with additional data and analysis from LinkedIn.
