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…Hand over 1,495 branded Fiat 500 cars to winners in less than 48 hours
Fiat and Italian supermarket chain, Esselunga, have set a Guinness World Record TM for the record-breaking handover of 1,495 Fiat 500 cars in less than two days to the lucky winners of a competition run by them. The historic feat was certified by an official Guinness World Record TM judge, who approved it for inclusion in the book of records.
The competition was organised to celebrate Esselunga’s sixtieth anniversary in business and it decided to select an outstanding, truly unique car to reward the loyalty of the customers who continue to choose the products and services offered to them every day, affirming the values of customer-focus and uniqueness that Fiat and Esselunga share.
Customers who took delivery of their Fiat 500 “Esselunga” helped to write the history of this record-breaking partnership and the winners came from all over Italy: Lazio, Tuscany, Emilia Romagna, Veneto, Liguria, Lombardy and Piedmont.
The 1,520 Pastel White Fiat 500 cars were a sight to behold when lined up along the test track of the Mirafiori plant, where many of the models that shaped the brand’s history were tested.
The specific model was developed especially for the competition in association with the Fiat Design Centre, with customised personalisation. Based on the Lounge 1.2 69 HP trim level, it features an exclusive “Esselunga” badge on the exterior and a numbered plaque in the interior, chrome mirror covers and specific “Color Therapy” 14″ wheels.
Fiat says this record and Fiat’s partnership with Esselunga confirm the unique personality that has been central to the Fiat 500 throughout its history and helped ensure its worldwide success.
Of the 1,520 winners, the remaining 25 who were unable to collect their cars will be able to do so during the next few days.
