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Japanese automotive giant, Fuji Heavy Industries Ltd. (FHI) , has changed its name. The company is now to be known and called the Subaru Corporation with effect from this Saturday, April 1, 2017. And to mark the milestone, the company on Friday held renaming ceremonies for its employees at the company’s Head Office in Ebisu, Tokyo and three other domestic facilities.The all-new 2017 Impreza and a large-scale model of the advanced variant of the 412EPI helicopter were displayed at the Head Office ceremony to symbolise Subaru’s commitment to growth as a distinctive global brand in the automotive and aerospace industries.
Commenting on the development, FHI President and CEO Yasuyuki Yoshinaga, said: “We have long strived to make excellent products. In recent years, our effort has been expanded from making good products to delivering distinctive value which only Subaru can bring to customers.
“This change in company’s name declares Subaru’s determination to thrive as a brand that delivers value. When customers are satisfied, we see happy faces. We want to encourage even more smiles and create even more Subaru fans. Together with the new company name, let’s all make the Subaru team shine brighter!”
Based on its management philosophy of aiming to be a compelling company with a strong market presence built upon its customer-first principle,the company said it will aim for further sustainable growth by magnifying its efforts to continue bringing to its customers the distinctive Subaru value of “Enjoyment and Peace of Mind,” which the company has cultivated over many years.
In the “Prominence 2020” mid-term management vision announced in May 2014, FHI set “Enhancing the Subaru brand” as one of its primary goals. Reinforcing human resources capable of making immediate contributions, especially in the engineering and product development divisions of the Subaru automotive business, has been a key initiative for accelerating efforts to achieve this goal.
After a comprehensive reexamination of FHI’s business portfolio, the decision has been made to terminate the industrial products business and concentrate management resources in the automotive business.
The industrial products business presently manufactures and sells a wide range of products, including general-purpose engines for construction, industrial, and agricultural equipment; high-performance engines for snowmobiles, all-terrain vehicles, and other vehicles; and finished goods such as generators and pumps.
