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The Hyundai Motor Company is set to up its game in the area of top-notch designing as the Korean auto giant has recruited the world-renowned designer, SangYup Lee, former head of exterior and advanced design at Bentley, to become the vice president of styling at the Hyundai Design Centre.
Building on his past experience of designing various top-notch luxury cars, Lee will be in charge of design strategies and directions and lead design innovations in areas of interior and exterior design, colour and materials of Hyundai Motor and Genesis with senior vice president Luc Donckerwolke.
“The innovative design and surprising growth of Hyundai Motor has always made me proud as a Korean while I worked overseas. Now, I want to contribute in creating world-leading automobile designs for both Hyundai Motor and the Genesis brand,” Lee, who will start in his new position this June, said in a statement obtained by AUTO REPORT AFRICA.
“Vice president Lee has proven himself as one of the world’s best automobile designers in the global platform. His design philosophy to pursue new challenges and innovations matches the DNA of Hyundai Motor,” said Donckerwolke.
Lee is well known as a famous Korean designer in the global automotive industry. After graduating from the Hongik University Department of Sculpture in Korea and the Art Centre College of Design in California, Lee began his career at Pininfarina and Porsche Design Centre. In 1999, Lee joined General Motors and designed concept cars such as the Camaro Concept Vehicle, which converts into the iconic Bumblebee in the movie Transformers, and the Corvette Stingray Concept Vehicle.
Continuing his career, Lee joined the Volkswagen Group of America as chief designer in charge of Volkswagen, Audi, Porsche and Lamborghini. Since the end of 2012, he has been the head of exterior and advanced design at Bentley Motors Limited.
