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Tokenisation of securities may have started catching the fancy of business concerns in Europe as BlockState , the digital fundraising launchpad for privately owned assets, Wednesday, announced their first client to conduct a fully regulated Security Token Offering (STO).
The issuer, according to BlockState, will be a Swiss holding company uniting the entertainment rights of STREETLIFE INTERNATIONAL for various high profile hip hop and R&B artists as well as large European event formats. The events company produces an average of 250 events per year with 250,000 visitors, working with artists like Kid Ink, Erykah Badu, The Roots and many others.
Furthermore, the Berlin based company has access to a massive fan community, which made their HYPE festival an immediate internationally acclaimed success. With the HYPE Award, STREETLIFE INTERNATIONAL is preparing the biggest urban music award in Europe.
STREETLIFE INTERNATIONAL seeks growth capital to further develop its existing entertainment formats, build a new digital marketing platform for its artists and strengthen its position in European artist management. The team seeks to tokenise and issue its equity in the second half of 2019.
This will be a first for European non-crypto or Blockchain-related companies working with an STO platform like BlockState to realise their fundraising goals.
Tokenisation over traditional market infrastructure
STREETLIFE INTERNATIONAL cites several reasons to employ STOs as their preferred method to raise capital. The lower costs and execution speed of digital asset issuance compared to traditional market infrastructure, coupled with the ability to address a much broader group of investors, bears significant advantages.
Commenting on the development, Founder and CEO of STREETLIFE INTERNATIONAL, Nader Korayeim, said, ”We are excited to spearhead this new technological paradigm shift as one of the first companies in Europe, especially seeing that we come from a non-tech and non-financial industry,” adding, “Choosing tokenisation not only gives us a cost-efficient method to raise capital, but allows us to offer both professional investors as well as our community of fans and followers the chance to participate in the success of STREETLIFE INTERNATIONAL.”
BlockState will serve as the legal and technological facilitator for these clients, setting up the required issuance documents and smart contract infrastructure to enable the issuing, as well as providing client interfaces to enable digital lifecycle management comprising of investor communications, corporate actions and financial reporting functionality.
European market for tokenisation of securities opening up
The announcement sets a precedent for the widely expected paradigm shift in the way that issuers make their assets investable using Blockchain technology. The vast majority of STOs conducted previously – especially in Europe – have been companies from the Blockchain and fintech sector who have tokenised their equity or bonds on their own behalf. This will be the first time that the European market sees SMEs from the non-crypto space employing tokenisation as a means to raise funds.
On his part, founder and CEO at BlockState, Paul Claudius, said, “Announcing the first STO for STREETLIFE INTERNATIONAL on BlockState is an important milestone for us. We will be announcing further clients from diverse geographies and asset classes very soon, including bond and real estate tokenisations for issuers from all over the globe. This is not only an important turning point for BlockState, but it shows the significance of tokenisation for the fundraising market beyond the crypto and blockchain ecosystem.”
About BlockState
BlockState, founded 2018 in Zug, Switzerland, with offices in Berlin, Germany is a fully compliant, digital fundraising platform for asset owners and entrepreneurs. BlockState provides an end-to-end Security Tokenization platform to digitize the ownership to privately owned assets and issue them to a global investor audience, making use of blockchain technology for efficiency gains and financial product innovation. BlockState is supported by international investors and advisors from the financial market, technology and legal space. In 2019, BlockState will tokenise and issue its own company equity to investors globally.
About STREETLIFE INTERNATIONAL
STREETLIFE INTERNATIONAL GmbH brings together artists and promoters in Germany, Europe and beyond. Based in Berlin, Germany, STREETLIFE INTERNATIONAL acts on different levels as artist manager, tour promoter and booking agency for urban music artists and fan communities around Europe and worldwide.
