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Dangote Peugeot Automobiles Nigeria Limited (DPAN) has started rolling out Peugeot Land Trek, Peugeot 3008, 5008 and others from its new Green Field Ultima Assembly Plant in Kaduna .
The new Green Field Ultima Assembly Plant in Kaduna is capable of rolling off 120 units of vehicles every day .
“With the New Green Field Ultima Assembly Plant, a lot is being done by DPAN to ensure visibility of the Peugeot brand and availability of spare parts to the network and the generality of Nigerians.
“DPAN will be encouraged by our technical partner to reposition the brand in the short, medium, and long term as we ensure customer satisfaction and sustainability.
“This dream has started with the re-launch of the Peugeot brand in Nigeria as well as the local assembly of the 301 at our new Kaduna plant and thereafter the introduction of the Landtrek, 3008, 5008 and the new 508…Nothing is being spared to enable market recapture, hence all hands are on deck to ensure not just survival but also continued growth in a market with potential for cars in excess of 100,000 units per year and growing,” the company was quoted as saying in a statement issued last week.
