..:: AUTO REPORT AFRICA ::..
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Coming a few months after the global launch of the seventh generation BMW 5 Series in February, it was a unique launch last Saturday in Lagos as Coscharis Motors Limited hosted patrons and lovers of the BMW brand in the country to a high society launch and test-drive of the new sedan at the upscale area of Banana Island in Nigeria’s commercial capital.
In a message read on his behalf at the launch of the BMW 5 Series Sedan, the President of the Coscharis Group, Dr. Cosmas Maduka, said: “This is a first in our market and it’s coming shortly after the global launch, which set the pace for all other markets around the world.
“Our launch today definitely has a global “look & feel” given the global representation at this festival – why not, since we are launching a renowned global business car.”
Maduka, who was represented at the occasion by the General Manager, Marketing and Communication Services, Coscharis Group, Abiona Babarinde, also listed the special features of the new sedan which has been described a the “Business Athlete”.
His words: “For the first time ever in the history of BMW 5 Series, the headlights are seamlessly integrated into the kidney grill. This emphasises the car’s width and gives it a more sporty and broad stance on the road. However, The BMW 5 Series Sedan further enhanced dynamics, an unbeatable line-up of assistance systems, an unmatched degree of connectivity and a new and innovative operating system are the most important new features.
“The new BMW 5 Series Sedan, therefore, has all the tools it needs to continue the remarkable success recorded by its predecessors; more than 7.6 million BMW 5 Series cars were sold across its first six generations.
“The seventh generation of the BMW 5 Series points the way into the future, as we have defined it with our NUMBER ONE > NEXT strategy. We see technological leadership, emotionally rich products and digitalisation as essential factors in achieving success. With the expansion of our model portfolio in the large-vehicle classes, we are satisfying the wishes of many customers. We are in no doubt that the new BMW 5 Series will set new benchmarks technologically, but also have huge emotional appeal. It remains the epitome of the business sedan, which made BMW to aptly captured the BMW 5 Series as the “Business Athlete”.
Superior Driving Pleasure And Unsurpassed Aerodynamics.
“As we shall see during the reveal, even at standstill, this is the sportiest sedan, in its segment! Rigorous application of the BMW EfficientLightweight lightweight design concept, with increased use of aluminium and high-strength steels, reduces the weight of the 5 Series Sedan by up to 100 kilograms from that of its predecessor. The newly designed chassis, a low centre of gravity, BMW’s hallmark even weight distribution and a lightweight body offering exceptional torsional stiffness combine a wonderfully dynamic driving experience with the long-distance comfort for which the BMW 5 Series is renowned.
The Next Step To Automated Driving.
“A wealth of assistance systems are on hand in the new BMW 5 Series to offer the driver unbeatable support – not only at critical moments but also in less demanding situations at the wheel, such as traffic jams, slow-moving traffic and monotonous stretches of motorway. To this end, it is fitted as standard with a stereo camera, which teams up with optional radar and ultrasound sensors to monitor the area around the car. New features in the BMW 5 Series alongside the evasion aid and Crossing traffic warning are the Lane Change Assistant and Lane keeping assistant with active side collision protection. The latter keeps an eye on the lane markings and the area around the car, and actively helps the driver to avoid looming collisions by applying corrective steering inputs.
“The BMW 5 Series also takes another step towards automated driving with extended functions for the optional Active Cruise Control (ACC) system and Steering and Lane keeping assistant. These include adoption of speed restrictions, which the optional Intelligent Speed Assist communicates to the cruise control system (the driver can adjust this figure by +/– 15 km/h). From rest to 210 km/h, the car can relieve the driver of acceleration, braking and steering duties, as desired. The intelligent Auto Start-Stop function now adjusts its responses to the route and traffic conditions and therefore offers even greater driving comfort.
Intuitive Usability And Extensive Comfort
“The BMW 5 Series Sedan with even greater user-friendliness as its goal, is equipped with the latest-generation iDrive system. In top specification, it displays navigation, telephone and entertainment features, plus vehicle functions, on a high-resolution 10.25-inch screen. The system can be operated using the iDrive Controller, by voice command or gestures, or by touching the display controls directly, as the driver wishes. The large, tile-style panels can be arranged as desired and show the content of the underlying menus in constantly updated form. The latest-generation full-colour BMW Head-Up Display has a projection surface that is 70 percent larger than before and displays traffic signs, telephone listings, radio stations, music tracks, navigation instructions and warnings from the assistance systems.
“Maximising the levels of onboard comfort are extended storage options, greater legroom for rear-seat passengers (especially for chauffeur driven owners) and comfort seats with massage function, not to mention innovative seat operation using touch sensors and four-zone climate control complete with ionisation and discreet air fragrancing. Headlight variants specified for the BMW 5 Series Sedan come as standard with LED technology. Available as an option are Adaptive LED Headlights with variable light distribution including adaptive roundabout lights and BMW Selective Beam anti-dazzle high beam with a range of up to 500 metres.
Advanced Link-Up Of Man, Machine And Environment
“The new BMW 5 Series also offers a compelling proposition in terms of connectivity. Extensive BMW ConnectedDrive features are joined by new services which lavish business travellers with extra comfort and save them time.
BMW 530i And BMW 540i: The New Petrol Engines
“All the engines in the BMW 5 Series Sedan line-up belong to the newly developed, modular BMW EfficientDynamics family of power units. BMW TwinPower Turbo technology imbues all the members of the family with outstanding performance combined with exceptional efficiency. The two petrol variants are available and working in tandem with either rear-wheel drive or BMW xDrive intelligent all-wheel drive.
A unifying new BMW 5 Series
“While we are here to celebrate our diversity and culture, we are proud to reveal a unifying new BMW 5 Series that has proven over time, its borderless on-road power, competency and capability. But to really appreciate the new 5 Series you need to understand the levels of refinement and innovation captured in this vehicle and to experience this ladies and gentle, we need you to book a test drive appointment with our team now. We are also available to entertain any questions from you after this event.
“Again, accept our warmest thanks for taking the time to be part of this launch. “
