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Coscharis Group, Nigeria’s leading business conglomerate and owners of Coscharis Motors, Thursday, said it has upgraded its corporate and brand portfolios digital platforms.
This, according to a statement, became necessary in order to reposition its mode of doing business now, and in the nearest future, especially given business trends in the post-COVID-19 era in Nigeria.
The Group said it has therefore broadened its social media channels and interactivity of its respective websites to be more customer-friendly and interactive.
The Group maintained that its objective is to bridge the gap that is being created by the expectation that a chunk of its business relationship management will be transacted through digital strategies going forward.
The statement signed by the General Manager, Marketing & Corporate Communications, Coscharis Group, Abiona Babarinde, noted that it is imperative that any business planning to remain relevant must key into the digital divide, especially to be able to reach the growing aspiration generation on the one hand and the now the teeming target market traversing into the digital platform given the COVID-19 .
The General Manager stated that these channels are geared toward enabling customers, prospects, and aspirers to engage with the Group’s brands from the comfort of their homes.
“To ensure engagement, the self-help feature has been upgraded on the corporate website to enable visitors remotely reach out to us and receive immediate feedback.
“In addition, each brand now has its bespoke website aside the Coscharis group website. This makes tailored searches easier, especially since you can link back and forth from the website to the social media page.
“Customers, prospects and aspirers are encouraged to follow these handles as we intend to push a lot of sales, service and lifestyle offers via these platforms.
“It is an opportunity for followers to get fresh updates and rewards from our respective brands as well as useful management insights from the President of Coscharis Group, Dr Cosmas Maduka,” the statement quoted Babarinde as saying.
The statement added: “Given the market positioning of our brands, we have also discovered that there are so many misleading and fraudulent social media handles related to these brands, hence the organization has decided to update all its official accounts on Instagram, Twitter and facebook for now.
“For purposes of accuracy you can follow us on @Coscharis_Group, @Landrover_NG, @JaguarNG, @BMW_NG, @Quicklaneng, @Ford_Coscharis, @renaultnigeria, @rollsroycecarslagos.”
Coscharis Group is a foremost Nigerian conglomerate with interests in automobile, information technology, medicare, car leasing & training, beverages and rice farms, amongst others. A great employer of labour, the Group has presence across the six geo-political zones in Nigeria.
