..:: AUTO REPORT AFRICA ::..
Related Articles
Coscharis Motors, Ford’s sole dealer in Nigeria, weekend launched a sales promotion and campaign to crash the prices of select Ford spare parts for its customers by 10% .
The company said the 10% discount on select genuine Ford parts would be valid until the end of September 2017, explaining that it is a move aimed at continually delivering quality after-sales service and also a testament to its commitment to safety and maintenance of its customers’ vehicles at various locations across the country.
General Manager, Marketing and Corporate Communications at Coscharis Group, Abiona Babarinde, said the campaign is designed to delight customers by giving them value for money and added benefit.
“The economic situation in the country has affected so many things including vehicle maintenance and we believe that as key players in the motoring industry in Nigeria we cannot allow customers to forgo their vehicle safety,” Babarinde said.
“This is why we have taken it upon ourselves to give our loyal customers some relief in this challenging period. We want to help our customers with our 10% discount on select parts such as brakes, shocks, batteries and service parts to cushion their expenses at this period at our various after-sales service centres and Quick Lane facilities that are now in many neighbourhoods across the country.”
Also commenting on the promo, the National Parts Manager, Coscharis Motors, Cyril Cruz, said: “We are ready to roll-out this campaign. We are fully stocked with all required genuine parts in all our aftersales centres and we anticipate a successful campaign. We don’t want our customers to settle for substitute non- genuine parts. As has been proven again and again, counterfeit or substandard parts and lubricants may appear cheap in the beginning but in the long run, what may seem penny wise is pound foolish.”
Stressing that it is critical to ensure that customers’ vehicles have genuine parts as often because substandard parts will appear to be working while they are in actual fact inflicting more damage on the vehicle, Cyril said that Ford genuine parts come with manufacturer warranty and would be replaced under warranty if found to be faulty.
The campaign also aims to create awareness around the locations of the various Coscharis facilities that make up a comprehensive footprint in Nigeria, where the dealership has 17 after-sales service centres as well as Certified Parts Wholesale Dealers (CPWD) partners and Ford-backed Quick Lane Tyre and Auto Centres.
Maintaining that all the technicians working at the Ford dealerships are factory-trained and Ford-certified, the statement said only genuine Ford or Motorcraft replacement parts and approved lubricants are used when servicing vehicles at Coscharis Ford Service Centres, adding that genuine parts and approved lubricants are also available through CPWD outlets.
