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Following the successful opening of its West Africa office in Accra, the Ghanaian capital, in April, leading international tyre brand, Continental Tyre, has officially opened its first warehouse for West Africa in the port city of Tema, Ghana.
The warehousing facility, which is a part of Bolloré Africa Logistics, is part of the organisation’s top-quality bonded logistics platforms situated a few kilometres from the port terminal. Bolloré Africa Logistics in Ghana provides over 90,000m² of warehouses and storage areas.
“The capacity of the facility allows us the opportunity and flexibility to expand as the market dictates”, the Marketing Manager, Continental Tyre West Africa, Johann Liebenberg, said in a statement obtained by AUTO REPORT AFRICA.
The statement explained that the decision to open the distribution was driven by the need to provide superior products and service to the West African market, adding that the new facility in Tema will allow ease of access and increased capacity for quick and efficient distribution.
“We expect delivery within 24-48 hours in Ghana and also a significant reduction in time to service the rest of the West African countries,” Liebenberg was also quoted as saying.
Continental Tyre is one of the leading manufacturers of PLT tyres in Europe and the world’s fourth largest passenger tyre manufacturer in the original equipment and replacement market. The opening of the warehouse follows the successful launch of the company’s new legal entity Continental Tyre West Africa (CTWA) at the Lambadi Beach Hotel in Accra, Ghana.
CTWA said it believes that the market holds enormous potential for all its brands including the fast growing General Tyre range.
“We wish to have our products close at hand and we will keep stock for the PLT, TT and CST segments of the market” Liebenberg added, saying “This is an integral part of the success of our legal entity the premier levels of service we wish to offer.”
The West African market is estimated to be in the region of over 8 million potential tyres in 2016, growing to over 12 million in 2025. CTWA said it ambitiously wishes to target a fair share of this market.
According to the company, tyres will be supplied via Continental plants in Europe, South Africa, Malaysia, and America, to only mention the main supplying areas. It added that the Tema warehouse will be seen as the distribution hub for Ghana and surrounding countries, where smaller volumes are required.
