..:: AUTO REPORT AFRICA ::..
Related Articles
. Continental embarks on Partnership with MOTORCARE
- Expanded PLT and truck range launched in Uganda
- Multi-brand offering including Continental, General Tire and Matador
Continental, one of the world’s leading tyre manufacturers and automotive suppliers is expanding its operations in Uganda. Continental will officially launch the Continental brand through their strategic distribution partner, MOTORCARE Uganda Limited, at an exclusive dealer networking event.
Continental is setting new benchmarks in the premium tyre segment, responding to tougher requirements and specifically targeting different areas of application with new passenger and commercial vehicle tyre families. Continental understands the needs of their customers and has a product offering to meet those needs. ”
“Continental is constantly developing and testing new materials and technologies on the tyre front, and bringing products to market that deliver the highest levels of safety performance — particularly in braking terms, where it is already the class leader,” said Shaun Uys, Managing Director of Continental Tyre South Africa.
The company currently has a footprint in the market through its popular Continental tyre range and believes the African market holds enormous potential for all its brands including the fast growing General Tire range. Continental is positioned as the company’s premium product range with a primary focus on the OE market, and is the only tyre brand supplied to all seven local vehicle manufacturers in SA, comprising of Mercedes-Benz, Volkswagen, BMW, Ford, Toyota, General Motors and Nissan. The General Tire range forms part of its value offering, primarily for the replacement market and supports the Continental offering in this segment. Worldwide Continental enjoys premier status as a preferred OE partner amongst numerous automotive brands.
“We are building on this brand association with an up-to-date product range that employs the latest design and technology derived from the Continental Tyre group to provide customers with excellent levels of safety, performance, quality and reliability,” Uys added.
“Through its partnership with MOTORCARE, Continental is set to expand its product portfolio and increase its profile in the Ugandan market, whilst building relationships with our stakeholders”, said Chrispine Ndala, Managing Director MOTORCARE Uganda.
MOTORCARE, a leading automobile distributor, is based in Kampala and Hoima and is part of the KJAER GROUP A/S , and are seen as an ideal partner to Continental’s expansion in Uganda.
