..:: AUTO REPORT AFRICA ::..
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Being competitive is beneficial to any industry as it sets the benchmark. Being competitive within one’s own global organization is an advantage as it instills passion and drive to employees to be further committed to the end-user.
The Mercedes-Benz After-Sales Passenger Cars team in South Africa is currently on a high with the recent announcement of the South African After-Sales division being awarded the Best Performing Market in 2015 – Champions League.
The Market Performance awards are allocated into a Champions League for larger markets, and a Super League for the smaller markets, the market separation being based market growth.
“We are delighted with the achievement of our dedicated After-Sales team, as it confirms that our customer centric strategy is taking hold,” said Florian Seidler, Co-CEO Mercedes-Benz South Africa, Executive Director, Mercedes-Benz Cars.
“The ultimate goal of this annual award is to measure growth throughout the year by a set criteria. The global After-Sales management team, tracks and compiles the necessary data to accurately measure the participating countries,” Edmin Naidoo, Divisional Manager, After-Sales Sales & Marketing, Mercedes-Benz Cars South Africa, said.
“In this current climate, customers are faced with numerous choices. Our fantastic performance shows that brand loyalty is high and customers see the benefit of coming back to a brand they can trust. They need to be confident that our Mercedes-Benz dealerships have their best interests at heart and these are the right places to keep their Mercedes-Benz vehicles in optimal condition.”
“As a brand we are competitive enough for customers to still buy from us without compromising the Mercedes-Benz brand quality. This is the main reason for us winning the award,” Seidler added.
“It is also reassuring to see that customers are opting for genuine parts rather than looking for alternatives. Our current service and maintenance packages we have put in place offers ‘Peace of mind motoring’. Our new vehicle customers enjoy the benefit of our class-leading standard six-year/100 000 km PremiumDrive maintenance plan without customer contribution and free road-side assistance. All repair work done in our expert workshops are backed up with a two-year full warranty on parts supplied, and this harmoniously compliments our After-Sales seal of quality to “Trust the Best”, Naidoo added.
“The latest offerings in terms of ‘peace of mind’ motoring include an extended service plan – “Service Drive” offering two years of annual servicing, specific wear and tear items and complimentary road-side assistance. This offering allows a customer to have their vehicle completely taken care of for the next eight years.”
Another major focus area for the Mercedes-Benz brand is to offer customers the ‘convenience factor’. This means providing customers superior levels of service delivery in terms of the various service offerings in one place, such as vehicle maintenance and service, tyre maintenance and parts availability.
