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SEGMENT ANALYSIS

Kia moves to engage music fans, sponsors BLACKPINK’s first-ever World Tour

Kia Motors has announced a new partnership with an all-female K-Pop supergroup, BLACKPINK, serving as the title sponsor for the group’s 2019 World Tour in a determined bid to engage music fans across the world.  BLACKPINK is a multinational four-member act that made its debut in 2016 under K-Pop powerhouse ...

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Nissan makes another milestone, switches on largest collective solar roof in the Netherlands

Nissan has made yet another milestone. Coming on the heels of the inauguration of its digital hub , the largest in the world, in India late last year, the Japanese automaker, just before the last Christmas holiday,  also confirmed the switch-on of the largest collective solar roof in the Netherlands at ...

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Why Hertz opted for 542 Mercedes-Benz Atego trucks in 2018 alone

    There is no doubt that the Mercedes‑Benz Atego is really proving its worth in continuous operation at Hertz as the Car Hire Service has added a total of 542 of the vehicles to its fleet this year alone . The last 55 Mercedes-Benz Atego models for the fleet ...

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Heritage Bank, Prinsult empower women on health, wealth creation

Heritage Bank Plc and Prinsult Global Consulting Limited have joined forces to train women on how to balance the challenges posed by their health condition and efforts towards wealth creation. The two organisations recently empowered no fewer than 150 women through a seminar held in Ikeja, which had as its ...

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After Africa, Toyota 5 Continents Drive Project moves to Middle East

The African stage of the Toyota 5 Continents Drive Project has been successfully concluded as Toyota arrived the Toyota South Africa’s Duran Plant last month. Launched in 2014, the project has now covered four of the world’s continents. From spring 2019, the project will move to Asia and embark on ...

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Isuzu truck technicians shine at international competition

  Isuzu’s truck technicians recently held the South African flag high at the Isuzu World Technical Competition, also known as I-1 Grand Prix held in Japan.  The team ended in sixth place in the Commercial Vehicle division where they competed against 22 countries.    The South African team was represented ...

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Ford trains over 1,600 motorists across Africa, Middle East in 2018

Ford Motor Corporation is wrapping up the year 2018 on a good note as the Ford Driving Skills for Life (DSFL) has had a most successful year with over 1, 600 motorists having benefitted from the programme across the Middle East and Africa region, including South Africa and Sub-Saharan Africa ...

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Hyundai Creta, S-Class, Autobiography, Camry, others win big at 2018 Auto Journalists Awards

    It was a harvest of awards by leading auto brands, tyre and lubricants brands in the country as the Nigeria Auto Journalists Association (NAJA) recently presented different categories of awards to deserving winners at the Eko Hotels, Victoria Island, Lagos.    The award night which had the director general of ...

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Lubcon wins 2018 NAJA Award, emerges ‘Indigenous Lubricant of the Year’

  Lubcon, a pan-African lubricants manufacturing company, emerged as the ‘Indigenous Lubricant of the Year’ at the 2018 edition of the Nigeria Auto Journalists Association (NAJA) Awards ceremony, which held recently at the Eko Hotel and Suites, Victoria Island, Lagos. The award was given in recognition of the quality and ...

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International Road Federation appoints new Board Directors

The International Road Federation (IRF Global) has announced the election of 26 Directors who will serve on the IRF Board for a two-year term through November 2020. The IRF Board of Directors is comprised of representatives of public, private and academic organizations who have been elected based on their commitment ...

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