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BRALO AUTOMOBILE, a leading name for premium cars and logistics service provider, has concluded plans to fully launch into the African automotive market with the kick-off of its market entry campaign on Wednesday, July 1, 2020.
The marketing campaign, which will be flagged off on the platform of AUTO REPORT AFRICA (www.autoreportafrica.com) , is part of a new partnership agreement signed last week between BRALO AUTOMOBILE GmbH and AUTO REPORT AFRICA, the leading automotive news platform for Africa.
Operating from the German city of Hamburg, BRALO, which is also a trusted name for clean and brand new premium automobiles, will be launching into the African auto market through a gradual approach.
The leading German auto company had indicated interest in the African automotive market and subsequently expressed its intention to partner AUTO REPORT AFRICA in achieving the goal.
Michael Detgen of the BRALO Group is quite excited at the new development.
“We are very interested in being present in the African market…We are very interested too in building a cooperation,” Detgen had said at the beginning of the discussion leading to the final agreement.
Managing Editor, AUTO REPORT AFRICA, Olaolu Olusina, who also confirmed the new partnership, described the deal as an expression of trust and confidence.
“We are very happy that AUTO REPORT AFRICA has become a trusted name in the automotive industry, not only in Africa but across the world. This is not the first time we are doing this.
“We have partnerships and working agreements with leading companies in Europe and Australia to market their products in the African market.
“We’ll continue to use our platform to promote business and trade between our continent and other parts of the world,” Olusina said.
Maintaining its preference for the niche premium segment of the market, BRALO listed its brands to include Mercedes-Benz, Porsche, Range Rover, Lamborghini, Ferarri, Bentley, and Rolls-Royce, saying it looks forward to playing big in the export of new vehicles and mini-tractors to the African market, among many other capabilities.
Expressing its determination to leverage on its 35 years experience in the sales of premium automobiles across the world, the German auto company assures that given its good knowledge of variety of markets and local conditions, its well-experienced international team would provide the best service and excellent performance to the African market.
BRALO Automobile, however, maintains that while it can respond to all inquiries promptly and individually as well as guarantee swift, competent and successful processing of all sales orders and requests, it wouldn’t compromise its principle of placing great value on professionalism, reliability and trust.
