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L-R: Mrs. Sola Akintayo, Assistant General Manager, Head of Underwriting, Royal Exchange Assurance Plc; Dr. Emmanuel Otitolaye, Chief Financial Officer, Linkage Assurance Plc; Mr. Richard Abiodun, MD/CEO Beta Tracking of Beta Bridges Ltd; Mr. Ayobami Alabi, Managing Director, Empire Trust Microfinance Bank; and Mrs. Bolanle Baruwa, AGM Head Underwriting, NEM Insurance Plc at the Beta Bridges' 10th Anniversary Celebration and Beta Tracking Unveiling in Lagos.

Beta Bridges Celebrates at 10, Unveils Beta Tracking

In a momentous celebrations at last Thursday 10th Anniversary Event in Lagos, Beta Bridges commemorated a decade of pioneering advancements and impactful contributions to the tracking and fleet monitoring landscape in Nigeria.

The event drew a distinguished audience comprising industry leaders, stakeholders, and key partners, converging to applaud the remarkable journey of this trailblazing organization. Since its establishment in July 2013,

Beta Bridges has consistently pushed the boundaries in tracking and fleet safety, cementing its position as a cornerstone in safeguarding the credits and investments of banks, insurance, telecoms, manufacturing, haulage, and oil and gas companies.

Managing Director, Beta Bridges Limited, Mr. Richard Abiodun, expressed his joy at the company’s 10-year milestone. He emphasized the significance of discipline, commitment to professionalism, integrity, passion, and excellence in achieving this feat.

“We set up this company by giving much more than it could give back on the immediate. From the thought that your world of loved ones and businesses can be monitored from the convenience of your palms, we got inspired to do it better with better service at the very heart it all.

“From that thought, we sought to make transportation, security and deliveries far better by investing in very simple-to-use technologies, and almost effortlessly too! We were just too fervent with making life better for the customers, everyone of them that gave us a chance” Abiodun remarked.

Among the distinguished attendees at the 10th Beta VIP Event, which was themed Intelligent Celebration of Better Tracking at 10, were the key Clients from the insurance and financial industry, including Linkage Assurance Plc, NEM Insurance Plc, Empire Trust Microfinance Bank, Royal Exchange Assurance, Justrite Superstores, among others.

In his keynote address, Managing Director/CEO of Linkage Assurance Plc, Mr. Daniel Braie, who was represented by the company’s Chief Financial Officer, Dr. Emmanuel Otitolaye, praised Beta Bridges for consistently exceeding customer expectations. He highlighted Beta Bridges’ exceptional service experience, emphasizing qualities such as speed, responsiveness, product quality, professionalism, and excellence.

“None does it better than Beta Bridges,” noted Otitolaye.

Similarly, the Managing Director of Empire Trust Microfinance Bank,  Mr Ayobami Alabi, expressed delight in having Beta Bridges as a partner. He underscored the importance of a reliable tracking and fleet monitoring solution in reducing the risks associated with issuing financial credits to their own customers .

“Beta Bridges are thoroughly dependable partners in the tracking service in Nigeria,” stated Mr. Alabi.

GM SME Division at CreditVille Group, Mr. Emeka Onuelu, commended Beta Bridges for their approach to client engagement. He highlighted their consistent communication, follow-ups to closures, and high-quality feedback as distinguishing factors.

“Beta Bridges is ready to go beyond the regular; And the work process that Beta Bridges instituted with us has helped us to task our other tracking service providers to new high standard; Our credit business is overall better for it” added Onuelu.

Adding a valuable perspective from the insurance sector,  Assistant General Manager/Head of Underwriting at NEM Insurance Plc, Mrs. Bolanle Baruwa, during the Beta Roundtable Session, a first of its kind intelligent roundtable on the tracking industry, corroborated all the qualities avowed about Beta Bridges’ operations.

Yet, she issued a challenge to the industry to liberalize competence that assists insurance companies in more pre-loss reports for their motor comprehensive businesses and among similar facilities, which ultimately reduces potential risks and eventual claims.

In her reaffirmation of the company’s ambitious plan for the next decade, Executive Director at Beta Bridges, Mrs. Bolajoko Abiodun,  stated, “The 10th-anniversary celebration of Beta Bridges stands as a testament to a decade of unwavering commitment and success. Grateful for the support received, the organization looks ahead with optimism, eager to shape the industry landscape in the years to come.”

As Beta Bridges looks ahead to the next decade, even while unveiling the new Non-Executive Directors that will be adding to Company’s Board very soon, the company is set to re-position even more as an indispensable partner in the evolving landscape of tracking telematics, fleet monitoring solutions and services.

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