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Ashok Leyland, the flagship of the Hinduja Group, along with Stallion Motors, its exclusive distributor in Nigeria for over a decade, Friday in Lagos, launched Phoenix, the successful light commercial vehicle into the Nigerian market.
Stallion is not only a household name in Nigeria as it controls 45 percent of the New Car Business, it is also, undoubtedly, one of the strongest players in the commercial vehicle segment by virtue of its customer base and vast distribution network. The exclusive national partnership with Ashok Leyland has evolved with time to bring the best-in-class products and services to the Nigerian consumer. These commercial vehicles are assembled locally and are best engineered for the road severity in Nigeria and generating employment.
Managing Director, VON Automobiles, Dr. Harpreet Singh, who represented Stallion Motors at the launch, reiterated that the launch of Phoenix, the light commercial vehicles from Ashok Leyland, adds to the range and shows the company’s renewed commitment towards bringing tough dependable and durable vehicles for logistics use in affordable range to the Nigerian customers.
The company has sales and service outlets in Lagos, Abuja, Ibadan and Port Harcourt and has invested in a state-of-the-art central auto parts and service center at Orile Lagos to support the distribution of genuine parts across the nation for the upkeep of these vehicles.
Commenting on the launch, Head, Africa-International Operation, Ashok Leyland, Mr. Sachin Dasharath, said: “Nigeria is an important African market for Ashok Leyland. The new range of fully built trucks will sport contemporary design, a new-generation platform and will offer best-in-class efficiency, performance and comfort. Reinforcing our brand promise of ‘No Dream too far’ we are offering Phoenix that will provide the best Total Cost of Ownership to our customers.”
What Makes Phoenix Tick?
The key attributes of Phoenix include vehicle performance, customer profitability and driver comfort. Packed with superior mileage, load carrying ability, stability and manoeuvrability, Phoenix helps to run the business with better return on investment.
Phoenix offers class-leading comfort that sets the benchmark in the commercial vehicle industry. The dashboard is ergonomically designed with the controls placed intelligently. The vehicle comes with multi-angle adjustable seats. The steering column comes with tilt-able and telescopic movements, while the 2-point suspended cabin offers comfort and convenience.
On the mission of Ashok Leyland with the addition of Phoenix to Stallion Motors’ product range, Dasharath said: “Our aim in the international markets is to add more products to our portfolio and offer innovative and comprehensive solution to our global customers,” as he implored the Nigerian market to “Experience a new class of LHD vehicles from Ashok Leyland.”
