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MAN has opened three new dealerships in Morocco. The new MAN dealerships are located in Agadir, Nador and Tangier.
The opening of the new dealerships came as MAN appears set to continue its winning streak in Morocco with the sales of its trucks rising sharply in the past two years.
MAN has been expanding its business frontiers in partnership with its sole distributor in the North African country, SEFAMAR, a Munich-based manufacturer’s importer, and arguably the market leader in the heavy truck segment in Morocco.
The opening of the new dealerships was done alongside a road show and caravan trek across the country.
According to a statement obtained by AUTO REPORT AFRICA, it all started on October 17 as a caravan of trucks mobilised by MAN and SEFAMAR departed Agadir on a trek across Morocco. The convoy of five trucks – two long-haul transport road trains, a refuse collector vehicle and two tippers – covered 1,700 kilometres over 10 days, stopping at five cities along the way: Agadir, Marrakech, El Jadida, Nador and Tangier. The stopovers also coincided with the opening of new MAN dealerships in Agadir, Nador and Tangier.
The opening of the workshop in Agadir marked the symbolic start of the MAN caravan trek. On October 17, the 10,000 m2 site hosted the opening party attended by around 200 customers from the region. Outside the newly constructed workshop building, with its five repair bays, sales showroom and parts shop, guests were treated to a lavish opening ceremony featuring traditional Moroccan music and dancing.
The managing director/ CEO of SEFAMAR, Allal El Mansouri, cut the ribbon to open the new workshop for business. This was also the starting signal for the waiting caravan, which subsequently set off on its 10-day tour. Along the way, the caravan also helped to host two further opening ceremonies for workshops in Nador and Tangier.
Over the course of this 1,700 km tour, MAN and SEFAMAR aimed to give Moroccan customers a clearer picture of the wide range of MAN products, their reliability and robustness, and the service and after-sales expertise that the brand with the Büssing lion could offer. It was evident from customers’ reactions that the mission was a resounding success.
The decision by MAN and SEFAMAR to cross Morocco, from Agadir to Tangier, in a caravan of five trucks, stopping off in Marrakech, El Jadida and Nador, gave these two companies a perfect opportunity to demonstrate their dense service network and their proximity to their customers.
When it rolled out of Agadir, the convoy comprised five vehicles: an MAN TGX Euro 5 semitrailer tractor with XXL cab and refrigerated semitrailer, an MAN TGS chassis with a 480 hp Euro 4 engine and tipper body, a second MAN TGS semitrailer tractor with sleeper compartment and curtainsider semitrailer, and finally two more Euro 4 vehicles, an MAN TGM with refuse collection body and a TGM tipper chassis with a 240 hp engine.
From motorways to trunk roads, the vehicles proved throughout their journey that they are robust, reliable and extremely comfortable. Three of the five vehicles were also fitted with sleeper compartments and showed just how comfortable MAN cabs are to sleep in.
The final stage of the first MAN caravan trek across Morocco culminated in the triumphant finale on November 1 to which SEFAMAR invited its customers located in the southern region of the country. The body manufacturers Krone, ExtraBenne, Bennes Marrell and Faun accompanied the caravan as tour partners.
Managing director/CEO of SEFAMAR, El Mansouri, expressed satisfaction with the outcome of the caravan.
“The road show was a great experience. It gave us the chance to get closer to our existing customers and to catch the eye of potential new ones. The tour was also a good opportunity to strengthen the relationship between the MAN and SEFAMAR teams. Last but not least, the fact that we opened three new sites sent a clear signal that customer service is our priority,” El Mansouri said.
