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Kia Motors’ passionately designed and obsessively crafted all-new 2016 Optima is the Best Buy of the Year among midsize cars according to Kelley Blue Book’s KBB.com. With an extensive yearlong data collection process, vehicle testing and evaluation of 2016 model-year vehicles, Kelley Blue Book narrowed the list of 49 Best Buy Award Finalists down to an elite group of 12 winners.
“The all-new 2016 Optima has matured in all the right ways, from the European sport-sedan design to the premium interior materials to its vastly improved ride and handling,” said Orth Hedrick, vice president, product planning Kia Motors America (KMA). “To be recognised by the experts at Kelley Blue Book as a Best Buy among some of the toughest competition in the industry is a true honor and strong indication that the all-new Optima is poised to continue its sales success and the ongoing elevation of the Kia brand.”
The Kelley Blue Book Best Buy Awards provide a significant service to consumers by identifying the top 2016 model-year vehicles. More than 300 new-car models were tested and evaluated in order to determine the finalists and, ultimately, the winners.
“We at Kelley Blue Book named the 2016 Kia Optima the Best Buy in a very crowded and competitive field of midsize cars because its combination of design, features, driving dynamics and value topped the competition,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s KBB.com. “No single attribute set the Optima apart; instead it was the all-new Optima’s combination of high-value elements that prompted us to bestow on it our prestigious Best Buy Award.”
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides the most market-reflective values in the industry on its top-rated website KBB.com, including its famous Blue Book® Trade-In Values and Fair Purchase Price, which reports what others are paying for new and used cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book’s KBB.com ranked highest in its category for brand equity by the 2015 Harris Poll EquiTrend® study and has been named Online Auto Shopping Brand of the Year for four consecutive years. Kelley Blue Book Co., Inc. is a Cox Automotive company.
