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Toyota launches three new passenger mini-vehicle models

The Toyota-Daihatsu partnership seems to be yielding positive results as Toyota said on Wednesday that it would launch the new Pixis Joy passenger mini-vehicle across 211 dealerships in Japan―including 74 Toyota Corolla dealers, 105 Netz dealers, 16 Toyopet dealers, and 15 Toyota dealers in regions where demand for mini-vehicles is comparatively high.

The new mini-vehicle models, according to a statement issued Wednesday in Toyota City, Japan, were manufactured at the Daihatsu Motor Kyushu Co., Ltd. Oita (Nakatsu) Plant.

The statement obtained by AUTO REPORT AFRICA said the Pixis Joy takes its name from Toyota’s desire to deliver joy and fun to the lives of its customers. It noted that in addition to high fuel efficiency and low pricing, which together constitute the original appeal of mini-vehicles, the Pixis Joy also offers distinctive styling, colors, and other design features.

The Pixis Joy C and Pixis Joy F come in 15 exterior colors, while the Pixis Joy S comes in 11 exterior colors.

Developed by Daihatsu Motor Co., Ltd., the fuel efficiency technologies improve existing engine, CVT, and body-structure technologies to achieve high fuel efficiency

 Main features

Pixis Joy C

  • With front and rear resin garnishes and 15-inch aluminum wheels fitted into 165/60R15 tires, the Pixis Joy C features an exterior that exudes the appeal of a crossover model
  • The vehicle’s minimum ground clearance of 180 mm―approx. 30 mm more than the Pixis Joy F and Pixis Joy S models―results in improved driving performance over snow-covered roads as well as mountainous roads

Pixis Joy F

  • The plating used throughout the design, such as on the front and rear bumper moldings and the side rocker moldings, adds a touch of elegance to the vehicle’s exterior
  • The full-fabric seats use a suede-like material that is smooth to the touch, contributing to a luxurious riding experience

Pixis Joy S

  • In addition to exclusive aerodynamic parts such as the front and rear bumpers, the sporty appeal of the Pixis Joy S is emphasized through the use of red accents throughout the vehicle’s interior and exterior.
  • With a Sporty Suspension (2WD models) and a MOMO leather-bound steering wheel that incorporates a seven-speed manual model and paddle shifting, the vehicle features an outstandingly sporty driving performance.

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