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Stallion Auto Keke Limited (SAKL) is set to launch the Bajaj ‘Superkeke’, into the Nigerian market,Wednesday, November 11, in Lagos at a ceremony where the Nigerian international, ‘Jay Jay’ Okocha will also be unveiled as the Brand Ambassador.
Recall that Bajaj Auto – the world’s leading manufacturer of 3-wheelers, had partnered with the football legend to endorse its commercial vehicle range consisting of 3-wheeler and 4-wheeler products.
Okocha is, unarguably, Nigeria’s greatest and most skillful sports personality. He is a truly gifted footballer, loved and trusted by all Nigerians. It is no surprise that, because of Okocha’s distinguished qualities, Bajaj Auto is confident that the champion sportsman is a great fit for its modern product lineup, especially the ‘Superkeke.’
The football legend is already excited at the deal with Bajaj Auto.
“I am elated to be associated with the world’s no.1 3-wheeler company Bajaj Auto. They have a great legacy here in Nigeria. I am proud to endorse a brand whose products have been giving employment and fulfilling transportation needs for us Nigerians. I have personally seen how their kekes have been moving Naija forward over the years,” he said.
Shaleen Nayak, Vice-President, West Africa, Bajaj Auto, is equally happy to have Okocha on board.
“We are delighted to partner with a legend like Jay Jay Okocha in Nigeria, which is also our biggest international market. Who better than Jay Jay Okocha to take the values of our 3-wheeler and 4-wheeler offering forward? Our endeavour has always been to bring superior products to the Nigerian people. We will be launching the most superior keke Nigeria has seen, shortly. This “Superkeke” as we fondly call it, will have the most differentiated features ever seen in the segment,” he said.
Stallion Auto Keke Ltd. (SAKL) Nigeria is the distribution partner of commercial vehicle range for Bajaj Auto. With their assembly plant at VON in Lagos, the group is committed towards generating employment and opportunities for the Nigerian economy.
According to the Managing Director, SAKL, Mr. Manish Rohtagi: “The Superkeke is a truly innovative and powerful product for the Nigerian roads. The company through its superior product and sharp service offerings and welfare initiatives will establish and forge long term partnership with the channel ecosystem and customers across Nigeria. Through these fulfilment partners we envisage providing employment opportunity to five million Nigerians directly and indirectly over the next five years. Bajaj has always been a trusted and admired brand in Nigeria, so is the case with Stallion, the synergy is going to take market by storm”.
The ‘Superkeke’ is already being positioned as an indomitable force that promises to move ‘Naija’ further ahead!
