PAN Nigeria Limited, Wednesday in Lagos, launched the all-new Peugeot 3008 Sport Utility Vehicle (SUV) into the Nigerian auto market . The launch is considered as a bold move by the company to compete in the lucrative SUV segment of the market.
The all-new Peugeot 3008 SUV comes with a sleek and ultra-modern exterior and leaves an unmistakable impression on the senses as it displays character and strength. Boasting a wide checkered grille that highlights the athletic look of the vehicle, its signature feline LED front headlamps the new 3008 also features long bonnet, large wheels, and high ground clearance which denote a confident SUV stance.
The distinct look is completed by a roof finishing that suggests an air of sophistication, as it appears to float through the aid of tasteful chrome highlights.
Inside, the driving experience is immediately amplified through Peugeot’s next generation iCockpit that has a 12.3-inch all-digital instrument panel. With its advanced ergonomics, modern display panel, and interactive touchscreen, drivers and passengers are immersed in a modern digital world.
At Wednesday’s exclusive unveiling, witnessed by top board and management staff members as well as captains of industry, Peugeot distributors and the media, the Kaduna-based local assembly plant made it clear that it would position the new Peugeot 3008 as a game changer in the SUV segment in order to further expand its market share .
The Chairman, Board of Directors of PAN, Alhaji Munir J’aafaru, explained the plan of the company even as he expressed delight that the unveiling of the new generation Peugeot 3008 was done in Lagos, which he described as the “center of excellence.”
His words: ”Reflecting on the recent progresses within the last five years, we have responded to the taste of our customers. We have succeeded largely and progressively growing market shares. We are expanding our frontiers in the local market and our aspiration is to deliver leadership in auto sales in Nigeria.”
Chairman of the event and former Deputy Governor of Lagos State, Mr Femi Pedro, who described the new Peugeot 3008 as “a great car” that is “elegant, powerful, beautiful and a car to enjoy”, commended PAN for churning out great vehicles in its bid to revive the company. He also described the decision of the company to bring the exclusive unveiling to Lagos as a very wise one, stressing that Lagos alone accounts for 35 percent of auto sales in Nigeria.
Managing Director of PAN Nigeria Limited, Ibrahim Boyi, while presenting the car to his guests at the occasion, harped on the safety and security features of the new SUV.
Boyi explained that the new SUV is well equipped with all the trappings of luxury, safety, comfort and technology, adding that the new SUV will be competitively-priced compared to competition.
Boyi explained that the new 3008 SUV has seen a significant upgrade on the design front, compared to its predecessor. He stressed that comparatively, the first generation 3008 sported a half-and-half look between an SUV and a multi-purpose vehicle but this second generation 3008 now looks like a proper crossover.
At the interior, Boyi stated further, the 3008’s high-tech cabin looks like something straight out of ‘Star Trek’, thanks in part to Peugeot’s i-Cockpit.
“Its sleek exterior, futuristic cabin and several unorthodox features take it on a journey to explore unchartered territories of the Sport Utility Vehicle (SUV) segment.
“Combining style, athleticism, and efficiency, the Peugeot 3008 SUV fits the exacting needs of the premium segment in the country, providing the best of all worlds to both drivers and passengers alike.
“Turbo-charging has the PSA France to create smaller engines which have better fuel consumption, more power, and significant reductions in weight, allowing for an uncompromising performance in every drive.
“Complementing the SUV’s high-powered, low displacement engine is a body that is 100kg lighter than its predecessor. Combining these elements produces an optimal power-to-weight ratio that puts the vehicle ahead of its competitors.
“The vehicle is lighter, yet more agile and responsive than previous generation model. This further disproves the common notion that higher displaced engines are more suitable for SUVs.
“Apart from its distinctive style, it represents the brand’s move towards improving efficiency while delivering an even greater power output compared to previous models. This explains Peugeot’s decision to match the 3008 SUV with a 1.6-liter turbocharged petrol engine,” he explained.
The new Peugeot 3008 SUV is arriving Nigeria barely two months after the Peugeot 301 Midlife emerged the Car-Of-The-Year (COTY) for 2017 at the annual Nigeria Auto Journalists Association (NAJA) Awards ceremony held in Lagos.