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Italian luxury car brand, Alfa Romeo, says it is set to launch the new Alfa Romeo Giulietta in South Africa on October 1 as it promises to build excitement around the Alfa Romeo brand once again.
The South Africa launch of the Giulieta is coming after the international launch of the Giulia even as the brand continues to revitalise itself with the planned introduction of a number of new stylish models.
The Giulietta is coming with the new unmistakable Alfa Romeo family design convention, which is the new Alfa Romeo paradigm and ultimate expression of the meccanica delle emozioni – or mechanics of emotions – concept. The Giulietta features a bold and sporty design that is enhanced and embodied by several exterior style elements, such as the one-of-a-kind honeycomb grille and the new front bumper which recalls the shape of the legendary front trefoil.
Similarly, the lettering of the name “Giulietta” and its position on the back wink to those of the Giulia. The new model also sports the refreshed logo, which has been modernised preserving the distinctive style elements which have made it an emblem known and cherished worldwide. Burnished headlights, new bumper inserts, one-of-a-kind alloy rims and new oblique tailpipes complete the new look.
The line-up has been rationalised and now features three trim levels – Giulietta, Giulietta Super and Giulietta Veloce.
The Giulietta Veloce trim level – the sportiest of the line-up – is even bolder featuring new sports bumpers with Alfa Red profiles, new carbon look headlights, glossy anthracite accents on the mirrors, door handles and on the grille and fog light surrounds.
The exclusive sporty outfit is mirrored by an exclusive interior design ambience packed with premium quality accents. On the inside, the Giulietta Veloce trim level has new leather and Alcantara sports seats with integrated head restraints embellished with contrasting red stitching and “Alfa Romeo” written on the head restraints. Also standard are the contoured leather steering wheel with contrasting red stitching and the carbon look finish dashboard surround and door panels, all complemented by specific matte grey inserts.
The sporty characterisation is equally strong on the Giulietta and Giulietta Super versions. The first has grey and black fabric seats, a one-of-a-kind matte black dashboard, leather steering wheel and new black inserts on the tunnel and door pulls.
The Super trim level is even bolder with new Alfa Romeo trademark grey and black fabric “cannelloni” seats. Premium leather seats are available on both trim levels as optional.
Also debuting on New Giulietta is Alfa Performance, the exclusive service specifically created to enhance the driving experience. Using an array of digital gauges and instruments, drivers can control the main parameters of the car, measure their performance using special timers and see driving statistics on their smartphone.
The engine line-up of New Giulietta now features three turbo petrol engines – the 1.4 Turbo Petrol, the 1.4 Turbo MultiAir TCT and the 1750 Turbo Petrol TCT.
Staying true to Alfa Romeo spirit, the Giulietta is light and efficient courtesy of lightweight materials and the perfect weight-to-power ratio. Furthermore, it offers a balanced weight distribution, an evolved suspension system, and a responsive steering. The new model also features a slew of features developed by Magneti Marelli ranging from exhaust systems, suspension, and powertrains, to lighting devices. Another confirmation of how the right collaborations create the best designs.
