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Mitsubishi Motors South Africa (MMSA), Wednesday, said it welcomes the recent international announcement regarding the inclusion of Mitsubishi Motors Corporation (MMC) in the Nissan-Renault Alliance.
Recently, Nissan put a seal on the acquisition of a 34% equity stake in MMC. And with the addition of MMC to the Nissan-Renault Alliance, the annual sales of the new Alliance will be 10 million units in the 2016 Fiscal Year, accelerating this new partnership into the top three automotive groups worldwide.
Mitsubishi’s engineering expertise and world-leading advancements in 4×4 and plug-in hybrid technology were formally noted as some of the most significant benefits it would contribute to the new partnership.
Significant benefits are therefore expected from this new three-way partnership.
The Nissan-Renault Alliance said its new strategy is focused on realising synergies in joint purchasing, deeper localisation, joint plant utilisation, common vehicle platforms, technology-sharing, market intelligence, as well as the expansion of the combined presence of all their brands in both mature and emerging markets.
In addition to significant synergies, re-establishing trust in MMC has been identified as a top priority. As part of this, MMC said it will restructure its board of directors and executive committee which will be led by Osamu Masuko, Chief Executive Officer of MMC, while Carlos Ghosn, Chairman and CEO of the Nissan-Renault Alliance, has been appointed Chairman of the MMC Board.
While the benefits of this alliance are legion, it is expected to take some time to fully realise these advantages in all regions and on all levels. In the interim, MMC has assured that there would be no disruption in its service to its loyal and growing customer base.
The future of Mitsubishi Motors was recently reaffirmed in South Africa by the signing of a new five-year import, distribution, service and support agreement with Imperial Holdings.
Imperial Holdings has been the custodian of the Mitsubishi brand in South Africa since 2011. MMSA and its dealer network have expressed their delight at retaining this import agreement with MMC, as well the encouraging news about the Alliance partnership.
