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PAN Nigeria Limited has introduced the Peugeot 301 Midlife into the Nigerian market as part of the company’s efforts to remain competitive in the local market.
The Peugeot 301 Midlife sedan, which was unveiled recently at the company’s premises in Kaduna, brought together customers, top government functionaries, including representatives from Nigeria Customs Services (NCS), Nigerian Prisons Service (NPS), Peugeot dealers and other stakeholders.
Speaking at the unveiling, the Managing Director of PAN Nigeria Limited, Alhaji Ibrahim Boyi, said since the coming of the 301 series was announced, PAN has recovered its customers and market share which has improved from six percent in 2015 to 8 percent in 2016.
Boyi, who disclosed that PAN intends to reconnect with the emotions and heritage of the brand, added that the brand covers all age groups, saying that is why there is a strong emotional connection.
Putting the price of the new 301 Midlife sedan at N5.6 million, Boyi said the car is the cheapest in it class, stressing that it will appeal to a large number of Nigerians who like a simple functional vehicle like 301.
Flaunting the ground clearance, safety features, space, reliability and comfort of the new sedan as some of its unique advantages, Boyi said: ”The new Peugeot 301 reinforces its qualities with new assets. The body is dressed in the latest stylistic codes of the brand. The vertical grille, body set spotlight and neat adjustments embody the sturdiness of the car. The luminous signatures, incorporating LEDs at the front are expressions of the technological content”.
Also speaking at the unveiling was the Yerima Zazzau, Alhaji Munir Ja’Afaru, who confirmed that the 301 Midlife is a fantastic vehicle as he appealed to Nigerians to patronise made-in-Nigeria vehicles.
House of Representatives member and Chairman, House Committee on Services, representing Tarauni Federal Constituency, Kano, applauded PAN, Hon. Nasiru Babale, said the new Peugeot is a good, urging Nigerians to patronise the brand. He disclosed that the House had decided to buy Peugeot cars for the oversight functions of members due to the unique attributes of the brand.
General Manager, Sales and Marketing, Mr. Omagbitse Bawo, said the new car is loaded with sophisticated features, stressing that the body is dressed in the latest stylistic codes of the brand, laced with striking vertical grille, body-set spotlights even as it comes with neat adjustments that embody the sturdiness of the car.
Bawo said the luminous signatures, incorporating LEDs at the front, are the expression of the technological content.
“This Peugeot 301 offers considerable skill and trunk volume, dynamic behaviour and a design adapted to local requirements.
“At the front is a powerful front face with a wide vertical grille (‘Hot Chrome’ on Allure level or with ‘Chrome Pack’ in Active) surrounding the lion that epitomises the brand’s traditional logo,” he added.
“An even more feline look, with refined lights incorporating the “tooth” going up largely is found the optical block. These headlamps, with black and chromed masks and LED daytime running lights integrated into the bumper, contribute fully to the modernity and identity of the new 301.
“The horizontal hood contributes to the feeling of robustness that emerges from the car. That also results in a retracted positioning of the bumper of the new grille for better resistance to small shocks. Literally, any curious observer would easily notice a “horizontal” hood and new rims for more dynamism.
“Furthermore, the new 16 ” wheels highlight the dynamism of the car. The ‘Albury’ style steel rim offers a 16″ economical offer with a rewarding style. The Perth diamond rim brings a lot of dynamism to the profile of the car and participates in the sense of upscale.
“The new car has Triple Play compatible Mirror Screen, to duplicate the smartphone content on the touchscreen of the vehicle. USB connectivity, Bluetooth. It offers unprecedented safety and comfort for the driver and passengers in terms of ergonomics, driving position, height adjustment of the seat and steering wheel with a touch screen at the fingertips and eyes, comfortable seats ensuring lateral support and comfort on all types of roads.”
