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General Motors has announced its next step in redefining personal mobility with new car-sharing service called Maven, which combines and expands the company’s multiple programmes under one single brand.
Maven’s mission, according to a statement obtained from GM’s official website, is to give customers access to highly personalised, on-demand mobility services.
The global Maven team, according to the statement, includes more than 40 dedicated employees from the connected car technology industry as well as ride-and car-sharing professionals from Google, Zipcar and Sidecar.
“GM is at the forefront of redefining the future of personal mobility,” said GM President, Dan Ammann. “With the launch of our car-sharing service through Maven, the strategic alliance with ride-sharing company Lyft, and building on our decades of leadership in vehicle connectivity through OnStar, we are uniquely positioned to provide the high level of personalised mobility services our customers expect today and in the future.”
Maven, according to GM, would be expanding its offerings in multiple cities and communities across U.S. Services are customised to regional customer needs and include city, residential, peer-to-peer and campus programmes.
Maven also announced that it was offering its car-sharing programmes to more than 100,000 people in Ann Arbor., initially focusing on serving faculty and students at the University of Michigan.
GM vehicles, according to the statement, will be available initially at 21 parking spots across the city.
Additional city-based programmes are expected to be launched in major U.S. metropolitan areas later this year.
